By: Sarah Ritter
Overland Park artist Jeff Hanson has seen his bold, textured paintings in People magazine and on the side of a NASCAR race car. He’s even sold one to Elton John.
But he’s never seen his artwork displayed on a massive digital board, animated in multicolored LED lights. Until Tuesday night.
Developer Kenneth Block lit up the display and demonstrated what he hopes will be a permanent addition to one of his new office buildings at CityPlace. He said the digital art adds some life and color to his new stone and glass WellSky Corporate Office at 11300 Switzer Road in Overland Park.
Block, with Block Real Estate Services, promises the digital board wrapping the top of the office building isn't there to advertise to cars whizzing by on nearby U.S. 69. He demonstrated the possibilities with a digital display of a colorful painting by Hanson, a legally blind Overland Park artist whose work now sells for tens of thousands of dollars.
He likens the display to those in downtown Kansas City and other large metros. He pointed to the Target headquarters in Minneapolis as inspiration.
“You see this in other cities, in Times Square and things like that, where people use digital technology to express themselves,” Block said. “In our case, it’s not for the purpose of signage or advertising. It’s more for the purpose of providing an opportunity to show some artistic work and to really make these buildings more than just a place to go to work.”
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