Huge Royals logo takes three strikes but wins approval in OP
Author: Rob Roberts, Kansas City Business Journal
Apr 4, 2017 - The Overland Park City Council on Monday approved a special event permit allowing Teva Pharmaceuticals to show its Kansas City Royals pride in a big way.
The permit will allow the firm to apply a 40-foot-diameter copy of the Royal's 2017 logo — a crown and the words "Raised Royal" — on the glass facade of Teva's high-profile office building at College Boulevard and Nall Avenue.
The "Raised Royal" logo, however, raised concerns with some members of the City Council, which voted 8-3 to allow it to be displayed through the entire Royals season, which hopefully will extend into November.
"What we're being asked to do is approve an advertisement on a building," said Councilman Dan Stock, who was joined in the minority by Councilmen Rick Collins and Fred Spears.
Stock added that he viewed the logo as nothing more than signage promoting a private company, in this case the Kansas City Royals, and Collins agreed.
"Certainly the Royals did bring the community together in 2015 in a way we haven't seen in a long while," Collins said of the team's world championship season. "But I don't see how this is going to bring us all together."
Greg Westbrook, Teva's head of community relations, said the logo will be installed by his firm in partnership the Royals, Royals Charities and Block Real Estate Services, the developer of the Teva building. A few other large Royals displays, ranging from the logo painted on brick to a 50-foot photo of Salvador Perez, will be installed at other metro locations in an attempt to bring the community together behind the Royals, he said.
But the logo planned for the Teva building, a 3M product that employees will be able to see through from inside their offices, will be the sole display authorized in the Overland Park/South Kansas City corridor.
Councilman Curt Skoog voted in favor of the logo, saying it should be viewed as a test, not guaranteed approval for future displays of a similar nature.
Councilman Dave White had another reason for supporting the special event permit.
"I would rather not have the headline tomorrow that says the Overland Park City Council turned down the Royals," he said.
Councilman Dave Janson also cast and "aye" vote but questioned the cocked orientation of the lettering and crown on a rendering of the logo.
"We don't do crooked in Overland Park," Janson quipped.
Rob reports on real estate and development.